Hisense Gorenje launches new B2B portal with Tradeplace

Customer experience for retailers

To improve the retailer experience, Hisense Gorenje Germany recently launched a new B2B portal that is fully integrated with Tradeplace's single sign-on service.

By using the single sign-on facility, Hisense Gorenje can take full advantage of the existing community of retailers on the platform. Once approved by Hisense Gorenje, a retailer's activation request gives them immediate access to the Hisense Gorenje B2B portal.

The Portal

In the Hisense Gorenje portal, resellers can access all the necessary information themselves. This saves them considerable time throughout the ordering process and improves their ability to plan with their customers. The convenience, intuitiveness and constant availability of the portal make it possible to access the platform at any time of the day, any day of the week. In addition to orders and their status, the portal contains a wide range of relevant product data, including images, data sheets and labels.

Enhanced cooperation with Retailers

This centralized portal acts as a user-friendly platform for retailers to efficiently order, access product pricing and check availability across a range of suppliers.

Stefanie Heinlein, Project Manager and Director Operations at Hisense Gorenje Germany GmbH, is convinced: "With the new retailer portal we offer our customers more transparency regarding our products, a new technical possibility to place orders easily and a modern IT solution that makes the cooperation with our customers even more successful".

Hisense Tradeplace solutions

Hisense Europe and Tradeplace have formed a strategic partnership. As a result, several Tradeplace solutions are now live or being implemented in 8 countries. More countries are planned and will follow in 2024.

About hisense europe

Chinese multinational company Hisense is one of the world’s leading consumer electronics and home appliances manufacturers. The company has experienced a swift development over the last 50 years. A small radio factory in Chinese city Qingdao has transformed into a global corporation with its presence in 160 countries and regions around the globe. It employs over 80.000 people worldwide. Hisense Group covers different industry divisions and product groups, from consumer electronics, home appliances, IT smart systems, to real estate business. Hisense company focuses on the latest technology trends to develop innovative and customer-friendly solutions that can notably increase life quality. They base their activities on a strong distribution network across the world, notably in Europe.

Emerging after the integration of Hisense and Gorenje, we are a Slovenian-based business group with 27 business units, three strong production centers, and four R&D centers across Europe.

The group unites different brands, specialized for different customer segments. Among them, four are globally renowned: Hisense, Gorenje, Asko, and Toshiba. Each brand addresses a different type of consumer and proposes innovative solutions for comfort living in a modern home.

Hisense Europe sales revenue has seen stable growth since its formation, and we strive to become one of the leading European home appliances and consumer electronics manufacturers.

Our vision is to become a reliable, century-old company that delivers smart solutions, aiming to improve the quality of life and well-being of our consumers.