Content

Access product data files in csv, xls and other formats, manually or via automated exports, for a host of applications such as website, ERP or CMS updates, content migrations or to support your installation teams.

Content Hub is your retailer-ready workspace to get product data across brands and channels.

• Centralized, standard content across vendors provides a single source of truth.
• Channel-ready outputs and templates simplify publishing to all touchpoints.
• Versioning, approvals, and audit trails keep data accurate and compliant.
• Automated workflows speed go-to-market and reduce manual tasks.
• Seamless TradePI integration offers a scalable, cost-friendly setup for retailers.

Content Portal is a centralized repository for you to download necessary product assets.

• No need browse several different manufacturer portals.
• Brand-consistent assets for multiple channels ensure you can create a cohesive customer experience.
• Automated asset delivery by brands lets you participate in brand campaigns on time.

• Images, videos, manuals, and marketing assets easily filtered through different criteria.

Content Bridge delivers product data from manufacturers directly into your retail systems - automatically, in the exact format you need. It handles conversions, attribute mapping and scheduled updates, so you no longer have to manage manual uploads, inconsistent files or missing information. The result: clean, system-ready data that fits seamlessly into your PIM, ERP or e-commerce platform.

What this means for you:

• Automated product data delivery tailored to your system requirements
• Standardised formats for smooth PIM, ERP and shop integration
• Attribute mapping aligned to your internal product structure
• Less manual work and fewer errors in daily operations
• Faster updates for product pages, catalogues and planning tools

With Content Bridge, you always receive accurate, structured and up-to-date product information - without additional effort on your side.

Provides cross brand standardization of product data. Comprehensive framework for the exchange of product information, ensuring consistency, accuracy, and up-to-date data for both retailers and manufacturers.

• Created by: Retailers, Manufacturers, Solution providers and standardisation & classifications associations.

• TradePI Standard data output is categorized in 4 main groups: Basics, Green, Features and Marketing.

Are you interested in the relevant structure for your organization?