Content

Your central platform for managing and sharing product information.

• Store, enrich, and publish all your product content in one place.

• Manage channel specific content.

• Distribute data automatically to all connected retailers.

• Always compliant with Tradeplace and retail data standards.

• Simplify updates across multiple brands and markets.

Let's start simplifying your content distribution!

You need better system connections. Content Bridge is the smart connector between you and your retailer partners.

• Automate data exchange between your PIM and retailer systems.

• Convert formats and map attributes to partner requirements.

• Support for custom specific standards and file types.

• Minimize manual uploads and errors.

We do the mapping, so you don't have to.

• Push channel specific product data to your retailers like Euronics, Amazon and others.

• Localize and paraphrase marketing information tailored to your retailers needs.

• Generate retailer-specific data feeds and API endpoints.

• Automate updates, no more manual exports or uploads.

Start using Content AI now!

Your place to create, maintain and manage marketing assets and product information.

• Consolidate data from multiple systems and departments.

• Add, change and delete product information - anytime.

• Ensure consistent, high-quality content across all channels.

• Reduce internal complexity and speed up launches.

• Manage regulatory data towards retailers.

Do things the smart way. Centalize your content.

Content Portal is a centralized repository for your brands and product assets to be shared with the retailers.

• Make your product and brand content easier to reach in our UX optimized portal
• Strengthen brand consistency and collaboration, as retailers can easily download what you provide.

• Upload images, specifications, manuals, and marketing assets with rights management and version control. 

No extra registration or purchase is needed, works with your Content Hub account!

Solid service, transformative results. Asset Central centralizes media with rich metadata, auto-generates renditions, and integrates with Content Central for unified publishing.

• Centralized asset hub: unite images, graphics, documents, videos, and rich media in one searchable repository.
• Any type, any scale: ingest, consolidate, and manage unlimited digital assets with high performance and reliability.
• Smart metadata and taxonomy: Tagging, attributes, relationships, and versioning enable precise search and effortless reuse.
• Renditions and delivery: Auto-generate formats, sizes, and variants; publish to web, mobile, print, and CDNs.
• Seamless integration: Works natively with Content Central for unified publishing. 

Provides cross brand standardization of product data. Comprehensive framework for the exchange of product information, ensuring consistency, accuracy, and up-to-date data for both retailers and manufacturers.

• Created by: Retailers, Manufacturers, Solution providers and standardisation & classifications associations.

• TradePI Standard data output is categorized in 4 main groups: Basics, Green, Features and Marketing.

Are you interested in the relevant structure for your organization?