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Portals

Tradeplace Portals connects you directly to Europe’s largest network of retailers; over 35,000 users in more than 30 countries.

Join a trusted B2B ecosystem designed to:

  • grow your market reach,
  • reduce connection costs, and
  • simplify retail access through one secure login.

Reach the retail shop floor – instantly!

Contact us

>30

Countries in Europe

>25.000

Retail doors served

>35.000

Retailer users connected

Connect with retailers throughout Europe

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Portals Solutions

Connect once, reach thousands.

Tradeplace Portals solutions give manufacturers direct, secure access to 35,000+ verified retailers;  simplifying digital collaboration and growing your market reach.

Everyday, sales happen on the retail shop floor. Product specialists, advisors, and store employees need direct access to your product data, pricing, ordering information  and support. With our Portals solutions, you can make this happen, easily.

Portals Hub
Portals

Portals

Portals Hub

Your existing branded B2B portal instantly becomes visible and usable by thousands of retailers, without any extra development or onboarding effort. 

  • Publish your portal once, connect instantly with retailers.

  • Manage retailer access and engagement in one secure environment.

  • Target retailer segments in line with your brand objectives. 

  • Set-up within days with seamless and straightforward integration.

Portals Hub - Admin panel - ES-es

 

Portals

Portals

B2B Portal

White Label Portal, all functionalities. 

If you do not have your own portal yet, B2B Portal is the ready-to-use, standard Portal which brings all the functionality a retailer needs to work with your brand.

  • Launch your professional B2B portal in days, not months.

  • Tailored to your brand specification

  • Share real-time product, pricing, and service information.

  • Single sign on access for registered retailers.

  • Hosted and supported by Tradeplace, fully scalable and secure.

Digital Sales Assistant

Portals

Digital Sales Assistant

Sell smarter. Empower retailers with Digital Sales Assistant and streamline the product selection while enhancing localized product portfolio management for your brands.

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  • Replaces printed sales brochures and price lists.

  • Boosts sell-out as it increases your brands’ presence within the product selection & planning process.

  • Directly integrated into key point of sale and kitchen planning software solutions. (Carat, Simar and Cyncly)

  • Connected to your other Tradeplace services for latest product information and real-time e-commerce.

Portals

Portals

My Selection

Help your retailers to deliver a personalized offer website specifically prepared for the consumer during consultation.

  • Generates a website for each offer, accessible through a QR code or URL. 
  • Anytime available from their own devices, replacing printed handouts.
  • Real-time updates according to the changes in the selection.
  • Showcasing detailed product information such as highlights and user manuals.

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"The Tradeplace B2B Portal has become the backbone of our retail operations in France...

... providing a seamless connection to individual retailers and a robust platform for managing our product information."
Dirk Jan Eindhoven
Head of Supply Chain and Operations, TP Vision Europe

News

27 February 2026
Let’s Talk Innovation, Opportunities & Everyday Challenges It’s almost time for KBB Birmingham – the UK’s largest, most prestigious kitchen, bedroom, and bathroom trade show,...
EK Retail, one of Europe's leading retail cooperatives with over 4,000 affiliated retailers, is sending a strong signal in the direction of digitalisation: with its new Digital...
14 January 2026
In the final months of 2025, we’ve been busy transforming Tradeplace.com into a more powerful, user-friendly gateway to the services our customers rely on every day. Our mission?...
As of the 25th of August, Liebherr customers in Germany can reach the new Liebherr B2B portal via the Portals Hub. Liebherr dealers now have maximum flexibility in creating...
21 July 2025
30.322 Users Transitioned to our new Portals Hub platform! Already we’re seeing increased activity of users enjoying the benefits the Tradeplace Portals Hub has to offer. This...
10 June 2025
We're thrilled to announce a new partnership with Inventum, a leader in home appliances and white goods in the Netherlands. Starting May, Inventum B.V. and Tradeplace B.V. will...
Tradeplace is presenting the Digital Sales Assistant integrated into Carat at the Kuechenwohntrends, 7 to 9 May in Salzburg, Austria. The Digital Sales Assistant is one of our...
Tradeplace is presenting the Digital Sales Assistant integrated into Carat at the MHK living & style, 28&29 March 2025 in Berlin, Germany. The Digital Sales Assistant is one of...
Tradeplace is presenting the Digital Sales Assistant at the Alliance Küchen-Kompetenz-Tagen 15-16 March 2025 in Messezentrum Rheinbach How can you enhance the kitchen planning...
We connect commerce Tradeplace is proud to announce the successful launch of our innovative Digital Sales Assistant at the prestigious Küchenmeile 2024. This state-of-the-art...

Tradelog

We’re pleased to share the latest updates to the Digital Sales Assistant. This release focuses on improvements in language handling in the backend as well as several functional...
April marked a major milestone for Tradeplace as we saw a significant surge in the use of our digital platforms across Europe. From explosive growth in Content Hub downloads to a...
10 February 2025
The roll-out of the new Tradeplace Portals hub continues! Czech Republic, Italy, Hungary, Poland, Slovakia and Slovenia will be launched 12th of February 2025 New Portals hub The...
12 January 2025
The roll-out of the new Tradeplace Portals hub continues! Germany will be launched 15th of January 2025 New Portals hub The Tradeplace Portal has been redesigned with state of the...
6 January 2025
The roll-out of the new Tradeplace Portals hub continues! The Nordics and Baltics countries will be launched 8 January 2025 New Portals hub The Tradeplace Portal has been...
29 December 2024
Switzerland is the first country where the redesigned Tradeplace Portals hub is launched on the 11th of June 2024, 18.00 CET. Redesigned Portals hub The new Tradeplace Portals hub...
29 December 2024
Portals Hub Haier enabled for Tradeplace Portals Hub Service We’re pleased to announce that Haier has joined the Portals Hub Service in Switzerland, extending our comprehensive,...
29 December 2024
The roll-out of the new Tradeplace Portals hub continues! Spain and Portugal will be launched on the 17th of September 2024. New Portals hub The Tradeplace Portal has been...
12 September 2024
The roll-out of the new Tradeplace Portals hub continues! The United Kingdom will be launched on the 6th of November 2024. New Portals hub The Tradeplace Portal has been...
The roll-out of the new Tradeplace Portals hub continues! Austria and Luxembourg will be launched on the 31st of July 2024. New Portals hub The Tradeplace Portal has been...

Support Central

Your hub for help, updates, and documentation about Tradeplace solutions. Multi-lingual support via online content, live-chat or email. 
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