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September 21, 2026
4 minute read

Tradeplace solutions take the stage at Küchenmeile 2026

Karel van der Horst
Tradeplace solutions take the stage at Küchenmeile 2026

Tradeplace will be present throughout Küchenmeile not at one dedicated stand, but embedded in the solutions of manufacturers and kitchen-planning software providers across the event. This year, the Digital Sales Assistant takes another significant step forward.

Küchenmeile brings the kitchen industry together to discover new products, experience the latest innovations and discuss what comes next. It is also where manufacturers, retailers and technology partners demonstrate how closer digital collaboration can create practical value throughout the sales process.

That makes Küchenmeile a natural meeting place for Tradeplace. While we do not have our own stand, our solutions can be experienced through several participating appliance manufacturers and kitchen-planning software providers.

 

Miele Germany implements the Digital Sales Assistant

We are delighted to welcome Miele Germany to the Tradeplace Digital Sales Assistant.

The implementation gives kitchen retailers convenient access to current, retailer-specific product information within their familiar sales and planning environment. It helps Miele make approved commercial and product information available at the point of sale, where it can directly support product selection and customer advice.

This is another important step in the continued expansion of the Digital Sales Assistant across manufacturers, brands and European markets.

Digital Sales Assistant comes to Cyncly

Just in time for Küchenmeile, version 1 of the Digital Sales Assistant integration with Cyncly is ready for launch.

The integration brings Tradeplace functionality into Winner Flex and Winner Design, enabling kitchen retailers to access relevant manufacturer information without leaving their familiar planning software.

By connecting product information and commercial services directly with the planning workflow, the integration helps to:

  • Give retailers easier access to current manufacturer information
  • Reduce switching between applications and information sources
  • Minimise mistakes during planning and ordering
  • Support product selection at the point of sale
  • Create a more connected path from kitchen design to order

This launch builds on the close collaboration between Tradeplace, manufacturers and kitchen-planning software partners. It also makes the Digital Sales Assistant accessible to an even broader community of kitchen retailers.

Expanding across Europe

The Digital Sales Assistant continues to gain momentum beyond Germany. Numerous European country go-lives are taking place from the Nordics to Spain.

Each roll-out helps manufacturers provide retailers with current, market-specific information within the tools they already use. Retailers benefit from simpler access to product details, availability and pricing, depending on the services enabled by the respective manufacturer.

The result is a more efficient sales process, better-informed product recommendations and less dependence on printed catalogues and price lists.

And there is more to come

A further appliance manufacturer is currently implementing the Digital Sales Assistant, with its German go-live expected in January 2027.

We look forward to revealing more as the implementation progresses. For now, it is another clear sign that manufacturers increasingly see the value of connecting their content and commercial services directly with the kitchen retailer’s everyday workflow.

Developed together with the kitchen industry

Tradeplace solutions do not evolve in isolation. We develop them together with manufacturers, retailers and software partners, combining industry knowledge with standardised technology and real-life user requirements.

Küchenmeile provides an ideal opportunity to continue that dialogue: to meet existing partners, listen to retailers and explore how digital connections can make sales, planning and ordering simpler.

If you are attending Küchenmeile, look out for Tradeplace-enabled experiences at participating manufacturer and software-partner locations—and speak to us about what the Digital Sales Assistant could bring to your organisation.

Let’s connect at Küchenmeile

Would you like to learn more about the Digital Sales Assistant, its European roll-out or its integration with Cyncly Winner Flex and Winner Design?

Contact the Tradeplace team to arrange a conversation during or after Küchenmeile:

Contact Tradeplace →
Discover the Digital Sales Assistant for manufacturers →
Discover the Digital Sales Assistant for retailers →

We look forward to meeting manufacturers, retailers and software partners—and to seeing connected commerce come to life throughout Küchenmeile.

Tradeplace
we connect commerce.

Have a question or want to learn more?

Get in touch with our team. We’re here to help you explore solutions, answer your questions, or connect you to the right person.

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