Tradeplace will be at IFA 2026. Meet our team in Berlin and explore how connected commerce can help you reduce costs, increase revenues and make everyday business simpler.
From 4–8 September 2026, IFA will bring the home appliance, consumer electronics and future-tech industries together at Messe Berlin. With more than 1,900 brands expected, it remains one of the best places to reconnect with partners, exchange ideas and turn new technology into practical business value.
Tradeplace will once again be there, meeting manufacturers, retailers and software partners from across Europe.
Good conversations start with a connection
IFA is where much of our industry meets face to face. For Tradeplace, it is an opportunity to listen, learn and develop the next generation of commerce solutions together with the businesses that use them.
Whether you already work with Tradeplace or would like to discover what our platform can do for your organisation, our team would be pleased to meet you in Berlin.
You can discuss our established solutions across Connect, Content, Portals and Insights, as well as several newer services designed to address very practical commercial challenges.
What shall we talk about?
TradeScan
Recover hidden value from Amazon deductions and overbillings.
TradeScan analyses Amazon Vendor Central data to identify potentially recoverable amounts across overbillings, shortages and deductions. The findings are presented clearly for your review, and your organisation remains fully in control of whether recovery should proceed.
Once approved, TradeScan manages the recovery process with Amazon, with recovered amounts paid directly into your Vendor Central account. The service operates on a no cure, no pay basis.
Explore how TradeScan can help Finance teams reduce profit leakage and recover lost revenues.
Refreshed Content Portal
Share your product and brand assets with retail partners—effortlessly.
The refreshed Content Portal gives connected retailers direct access to the latest approved content from Content Hub. It is available from the logged-in Tradeplace homepage and uses existing Content Hub authorisations, so no separate accounts or registrations are required.
Manufacturers can also share URLs with pre-filtered selections, such as a particular brand and product category. This directs retail partners straight to the relevant content without distracting them with unrelated brands or categories.
See how Content Portal can simplify content distribution and strengthen brand consistency.
Digital Sales Assistant
Put current product and commercial information directly into the sales process.
The Digital Sales Assistant connects manufacturers with kitchen retailers through leading kitchen-planning software. It gives salespeople convenient access to up-to-date, retailer-specific product information, availability and pricing while they plan and advise their customers.
Manufacturers can support multi-brand sales processes, define assortments and highlight selected products or categories. Retailers can work with current information without leaving their familiar planning environment.
The result is fewer planning and ordering errors, stronger product positioning and less dependence on printed catalogues and price lists.
Content AI
Thousands of unique product texts, generated from your data.
Content AI uses existing product data to generate high-quality, SEO-optimised marketing texts at scale. Content can be produced in more than 150 languages, with a focus on European markets, and tailored to individual retailers and channels.
Content AI supports two ways of working:
- Content Hub: automated batch generation and re-import
- Content Central: field-by-field generation with editorial control
This can significantly reduce the time and cost involved in producing multilingual product content while helping brands improve consistency, localisation and online visibility.
Meet the Tradeplace team at IFA
The following Tradeplace colleagues will be available for meetings in Berlin:
- Karel van der Horst — CEO
- Koen van der Post — COO
- Iwan de Dooij — Head of Sales
- Chiel Schinning — Sales
- Maximillian Franz — Solution Owner Content
Our meeting scheduler will automatically match your preferred time with an available Tradeplace participant. Simply choose a suitable slot and tell us what you would like to discuss.
Book your meeting now
IFA calendars fill up quickly. Book your meeting in advance and use your time in Berlin for a focused conversation about your objectives, challenges and opportunities.
Whether your priority is retailer connectivity, product content, sales enablement, AI, financial recovery or a wider digital-commerce roadmap, let’s explore how Tradeplace can help.
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