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November 6, 2026
2 minute read

Digital Sales Assistant is live for AEG and Electrolux in Iberia

Arzu Bayir
Digital Sales Assistant is live for AEG and Electrolux in Iberia

We are excited to announce the launch of Digital Sales Assistant for AEG and Electrolux in Iberia, covering Spain and Portugal.

The launch enables retailers in both markets to benefit from Digital Sales Assistant, supporting their kitchen planning workflows and helping them integrate product information more seamlessly into the sales process.

What does this mean for Electrolux retailers and Tradeplace users?

Electrolux retailers in Spain and Portugal can now benefit from Digital Sales Assistant, enabling a more seamless digital sales experience and helping them integrate digital product information into their kitchen planning workflows. Retailers can access AEG and Electrolux product data directly within their kitchen planning workflows, making it easier to incorporate the brands’ products into their projects and support customers throughout the purchasing journey with their own sales prices.

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Miguel Mouro, Trade Operations Manager Electrolux Iberia:
“We are pleased to bring Digital Sales Assistant to our retail partners in Spain and Portugal. This launch is an important step in making AEG and Electrolux product information more accessible within kitchen planning systems, helping retailers work more efficiently and create a smoother experience for their customers.”

Karel van der Horst, CEO Tradeplace:
“The launch of Digital Sales Assistant for AEG and Electrolux in Iberia is an important step in strengthening our digital offering and helping our retail partners deliver a more seamless, engaging kitchen planning experience. We’re excited to bring this solution to Spain and Portugal and continue expanding our digital capabilities across markets."

 

If you're a retailer interested in using Digital Sales Assistant, click below to register and request access. You can also get more information about the Digital Sales Assistant.

Regíster now for Digital Sales Assistant

Learn more about Tradeplace Digital Sales Assistant

Have a question or want to learn more?

Get in touch with our team. We’re here to help you explore solutions, answer your questions, or connect you to the right person.

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