Content Hub
- Streamline integration with no extra data processing or mappings.
- Unified TradePI standard.
- Customizable options for flexible channel delivery.
- Channel-specific content, labeling and delivery to reach the right customer. You choose who gets what.
- Easy content distribution to multiple retailers in multiple countries.
> 50.000
> 18.000
28
Connect with retailers throughout Europe
Content Hub
Content Hub serves as the central data repository where all product information from your internal systems is stored, normalised and structured. Imported data is aligned with APPLiA PI, IDM and TradePI to ensure consistent formatting and property mapping across all categories.
Once stored, you define channel-specific export rules: which properties are included, how they are delivered, and to which retailers or markets they apply. This setup allows you to maintain data in your own PIM or ERP while using Content Hub as the controlled distribution layer for standardised, channel-ready product information.
TradePI Standard
All product information follows a unified TradePI structure, ensuring consistent data across markets. At the same time, controlled extensions with channel or customer labels allow you to adapt selected properties without changing the core model. This keeps your data standardised while supporting different partner requirements.
What this means for you:
- One consistent product model across all markets and partners
- Standardised data based on TradePI, APPLiA PI and IDM
- Controlled customisation through labels and export rules
- Flexible delivery options without duplicating product records
- Clean, validated information that meets partner expectations
With Content Hub, you keep the strength of a unified standard while still having the flexibility to meet the diverse requirements of your channels.
Automated Data Validation
Content Hub validates your product data as soon as it enters the system, checking completeness and structure against TradePI and partner rules. Missing or inconsistent fields are highlighted so you can correct them early. This ensures clean, reliable data before it reaches any partner.
What this means for you:
- Clear responsibility: data quality stays under your control
- Automated detection of missing, incomplete or inconsistent data
- Overview of validation results to guide corrections
- Checks against TradePI, APPLiA PI and IDM rules
- Fewer correction loops and higher stability across all markets
Automated validation ensures your product information is clean and reliable, so your partners receive accurate data without additional work on their side.
Channel-specific Content
Content Hub lets you manage channel-specific versions of selected marketing properties while keeping one consistent data source. You assign channel or customer labels, and the system applies them automatically during export to deliver the right content to each partner. This gives you flexibility without duplicating product records.
What this means for you:
- Channel- and customer-specific descriptions, USPs and marketing properties
- Consistent brand voice across all partners
- Compliance with APPLiA PI, IDM and TradePI
- Faster listings and fewer retailer corrections
- No duplicate product versions or manual rework
Content Hub gives you one structured data foundation with the flexibility to deliver the right content to each partner.
Access Control List ACL
The ACL gives you precise control over which partners receive your products information. You manage product-to-customer associations and Content Hub applies these rules during export. Products only reach partners you explicitly assign, ensuring accurate and intentional distribution.
What this means for you:
- Full control over which partners receive each of your products
- Automate assignment for accurate assortment management
- Clear separation of product ranges across retailers, markets and channels
- Automatic export inclusion once ACL links are updated
- Reduced risk of unintended or incomplete product distribution
The ACL ensures your product assortment reaches exactly the partners you choose - and only them - giving you precise control over how your products enter each sales and planning channel.
