Content Central

Content Object Management (COM)

Control every product feature, from one central location

Content Object Management (COM) in Content Central provides a structured framework to create reusable feature modules and assign them across multiple products within your portfolio. By creating content objects - each containing a mix of text, images, pictograms, videos, and graphics, your team can standardize feature information and distribute it consistently across digital and print channels.

When a content object is updated, the change is automatically reflected in every product it’s linked to, ensuring your information stays accurate, branded, and up-to-date without repetitive manual editing.

Key Benefits

1. Centralized Feature Control 
   Manage all feature descriptions and visuals from one place, reducing duplication and ensuring consistency across channels.
2. Multi-Product Assignment 
   Assign a single content object to multiple products for scalable, efficient content management.
3. Automatic Updates Across Products 
   Edit once - update everywhere. Any change to a content object instantly applies to all linked products.
4. Rich Feature Presentation 
   Combine text, keywords, images, pictograms, videos, and other media to deliver feature information in a compelling and clear way.
5. Streamlined Workflow for Marketing & Product Teams 
   Reduce time spent on manual edits and approvals by managing features centrally with built-in consistency.

Ideal for businesses managing extensive product catalogues, Content Object Management within Content Central ensures your feature data is always accurate, engaging, and ready for any channel - boosting efficiency and brand integrity across all markets.

Excel Import

Fast, bulk product data creation and updates without complexity

Within Content Central, the Excel Import feature gives you the flexibility and speed to create or update large numbers of products in minutes. By using standardized Excel templates, your team can prepare data offline, then upload it into Content Central for instant integration. The process ensures accuracy through automatic validation, creating products directly in country-specific folders ready for review and publishing.

How Excel Import Works

1. Download the appropriate Excel template for your product type.
2. Fill in the required fields with your product data.
3. Upload your Excel file into Content Central.
4. The system validates your entries - only successful validations create products.
5. Newly imported products appear in the relevant folder, unpublished until verified and launched.

Key Benefits

1. Rapid Bulk Onboarding 
   Add hundreds of products in one action, speeding up launches across multiple markets.
2. Streamlined Data Preparation 
   Work offline in familiar Excel files before importing to Content Central, reducing training time.
3. Built-in Quality Control 
   Automatic validation ensures only correct and complete data is imported, preventing costly errors.
4. Market-Specific Organization 
   Products are placed into country-related folders for easy review, localization, and targeted publishing.
5. Scalable for Any Product Portfolio 
   Whether adding a handful or an entire catalogue, Excel Import adapts to your workload without extra effort.

Ideal for product managers, data teams, and marketers, Excel Import inside Content Central turns bulk data handling into a quick, reliable, and organized process - allowing you to focus on selling, not on manual data entry.

USP Management

Showcase your product USPs with precision and consistency

Within Content Central, the USP Management feature automatically synchronizes defined key selling points (USPs) across product records and output channels. By seamlessly connecting product data with associated content objects, USP Management guarantees that the most relevant and specific information is presented in the right order – directly in your marketing section and PDF highlights.

Key Benefits 

1. Consistent Messaging Across All Touchpoints 
   Automatically synchronize USPs between products, marketing materials, and more, eliminating mismatches or outdated content.
2. Time Savings through Automation 
   No manual copying – once configurations are set, USP data updates instantly whenever relevant content or product details change.
3. Highly Targeted Content Control 
   Apply USP rules to specific product folders for maximum relevance, ensuring only the most applicable messages reach your audience.
4. Clear Feature Replacement in Marketing Materials 
   Manage “successor” features so outdated ones don’t appear as negatives in PDF tables, enhancing customer perception and avoiding confusion.
5. Improved Sales Conversion through Accurate USPs 
   Present your most compelling product highlights in the exact order defined for your market, boosting clarity and trust in your product.

Perfect for product managers, marketers, and sales teams, USP Management inside Content Central enables you to efficiently highlight your products’ unique features with zero manual effort – making sure your messaging is always on-brand, up-to-date, and impactful.

PDF Data-Sheet Service

Always up-to-date product PDFs, created automatically

The PDF Data-Sheet Service in Content Central ensures that every product in your portfolio has a professional, accurate, and current data sheet - without the manual effort. Once configured, the service automatically generates PDFs based on predefined templates, which can be tailored for specific product groups and folder hierarchies.

Whenever product details change, the associated PDF is kept up-to-date, guaranteeing that sales teams, partners, and customers always receive the latest information. Templates can incorporate product-group-specific layouts, branding, and data fields to meet diverse presentation needs across markets.

Key Benefits 

1. Fully Automated PDF Creation 
   Automatically produce product data sheets based on configured templates, reducing manual design work and production time.
2. Always Current Information 
   PDFs update automatically whenever product details are modified, ensuring accuracy.
3. Flexible Template Management 
   Use different templates for different product groups and folder hierarchies, matching presentation to each market’s requirements.
4. Consistent Brand Presentation 
   Templates enforce your brand’s visual style and layout, delivering professional and uniform PDF outputs.
5. Scalable for Any Catalogue Size 
   Whether you manage dozens or thousands of products, the service keeps every PDF synchronized effortlessly.

Perfect for marketing, product, and sales teams, the PDF Data-Sheet Service inside Content Central turns product information into ready-to-share, compliant, and visually consistent documents - enabling you to communicate product details with speed, accuracy, and impact.

Asset Central

Your single source of truth for all media assets 

Asset Central is Content Central’s integrated Digital Asset Management (DAM) service - designed to centralize, organize, and optimize every piece of your media content. Whether it’s images, graphics, documents, videos, or other rich media, Asset Central gives your team a consolidated, searchable, and secure repository that sits at the heart of your digital experience management strategy.

As an integrated DAM within Content Central, Asset Central centralizes storage and enables controlled reuse of media assets across teams and markets. With seamless integration, scalable storage, and powerful automation tools, Asset Central ensures your media is always ready for production, marketing, and distribution across multiple channels.

Key Benefits

1. Centralized Asset Repository 
   All media files stored in one place, making them easier to find, manage, and distribute across projects and markets.
2. Optimized Asset Reuse 
   Reduce duplication by reusing approved assets, ensuring consistency and saving time in content creation.
3. Automated Workflows 
   From asset upload to multi-channel distribution, automate processes to improve speed and efficiency.
4. Enhanced Search & Discovery 
   Powerful search capabilities with metadata tagging allow teams to quickly locate the exact asset they need.
5. Scalable & High-Performance 
   Handle any type and volume of digital assets with performance that grows alongside your business needs.

Perfect for marketing, design, product, and e-commerce teams, Asset Central empowers you to manage your media with unmatched efficiency - enabling your organization to deliver consistent, high-quality content faster, everywhere it matters.

Asset Transformation

Transform, personalize, and deliver digital assets in any format

The Asset Transformation feature inside Content Central enables the creation of configurable asset variants optimized for different channels, devices, and campaigns. With its advanced transformation pipeline, assets can be resized, cropped, rotated, and enhanced in multiple steps to produce the exact output needed, all while maintaining brand quality.

For images, Asset Transformation offers intelligent thumbnail creation that automatically applies focal points, optimizes formats and ensures your visuals look perfect in every context. This means your creative team can prepare precisely tailored assets from a single source file - without repetitive manual editing.

Key Benefits

1. Multi-Step Asset Transformation 
   Apply configurable resizing, cropping, rotation, frame, and format changes in a sequence, creating perfectly optimized versions for each use case.
2. Format Optimization for Performance 
   Dynamically deliver assets in modern formats like WebP for faster load times and better customer experiences.
3. Efficient Campaign Adaptation 
   Generate variations for different screen sizes, channels, and markets directly in Content Central, cutting production time drastically.
4. Brand Consistency, Every Time 
   Centralized asset rules guarantee every generated output meets your style, quality, and compliance standards.

Perfect for creative, marketing, and e-commerce teams, Asset Transformation inside Content Central ensures your visuals and media are always the best version for every audience - without the delay and cost of manual editing.