For Retailers
Tradeplace helps retailers save time, sell more, and manage all their brands in one place — free of charge.
From unified portals and the Digital Sales Assistant to real‑time ordering and always‑current product information, we connect you directly to manufacturers with the tools you need to boost sales and simplify operations.
- All your brands in one login — free, fast & 24×7
- Boost sell‑out — Digital Sales Assistant in POS & planning tools
- Trade in real time — orders, stock & delivery tracking
- Always up‑to‑date — prices, product info & marketing content
Tradeplace is free of charge for retailers
>500 Million
messages processed in 2025
>30
brands available
24/7
available
Trusted by many manufacturers worldwide, every day
Solutions for Retailers
With three distinct solutions spaces, we help you connect to manufacturers with data connections that best suit your business.
Portals
All your brands. One login. Smarter selling tools.
Access every participating manufacturer’s portal in one place — free, fast, and 24/7. Use the Digital Sales Assistant to replace printed brochures, manage localised product assortments, and boost sell‑out — fully integrated into leading POS and kitchen planning software .
Portals Hub
Portals Hub connects your business directly to the manufacturers’ portals for placing and managing orders easily per brand and always up-to-date product information and assets.
Digital Sales Assistant
Sell smarter. Digital Sales Assistant empowers retailers during the kitchen planning process to guide consumers confidently towards an order while protecting sales margins.
My Selection
With My Selection, you can deliver a personalized offer specifically prepared for the consumer during consultation. It generates a website for each offer, accessible through a QR code or URL.
Connect
Order, track & trade in real time.
Place orders, check stock, track deliveries, and receive updates instantly via automated connections with all your brands. Operational costs for the Message Hub are minimal compared to traditional EDI, and real‑time transactions open the door to new business models like drop shipping, home delivery, and long‑tail assortments without stockholding.
Message Hub
The Message Hub solution gives retailers instant access to manufacturers. It eliminates costly one‑to‑one EDI links, manual order handling, and multiple system maintenance.
Message Converter
The Message Converter enables standard Tradeplace connections without the need for retailers to apply the TradeXML industry standard in their own retailer systems.
Connect Bridge
Within the Connect ecosystem, Connect Bridges are ready‑made integrations that link the Tradeplace TradeXML protocol directly into the everyday systems used by you — from ERP and CRM to kitchen planning tools, point‑of‑sale platforms, and more.
Content
Always up to date
Get real‑time product information, marketing content, pricing, and stock direct from manufacturers — always current and accurate, with no manual updates needed.
Content Hub
Access product data files in csv, xls and other formats, manually or via automated exports, for a host of applications such as website, ERP or CMS updates, content migrations or to support your installation teams.
Content Portal
Content Portal is a centralized repository for you to download necessary product assets.
Content Bridge
Content Bridge delivers product data from manufacturers directly into your retail systems - automatically, in the exact format you need.
TradePI Standard
The TradePI standard provides cross brand standardization of product data. Comprehensive framework for the exchange of product information, ensuring consistency, accuracy, and up-to-date data for both retailers and manufacturers.
We consistently rely on modern digital solutions that make everyday work easier for our retail partners.
The connection with Tradeplace improves information availability, accelerates processes, and provides noticeable relief in day-to-day operations.
Martin Ludwig
Head of Business Area Western Europe, Liebherr-Hausgerate Vertriebs- und Service GmbH
Head of Business Area Western Europe, Liebherr-Hausgerate Vertriebs- und Service GmbH
This case study shows how Inventum improved retailer accessibility and scaled digital collaboration through Tradeplace Portals Hub.
In just one year, we achieved over 30% share of voice on Tradeplace and processed more than 10,000 orders through the Tradeplace Portals Hub solution, demonstrating how Tradeplace...
Niels van der Wel
CEO Inventum
CEO Inventum
It is crucial for our business that our up-to-date product information makes it to the shop floor.
Tradeplace helps us with that. With Tradeplace solutions, we have a 24/7 'hotline connection' with nearly twenty thousand retail points across Europe. They have visibility into...
Krish Sekaran
Ecommerce Manager Europe, Electrolux
Ecommerce Manager Europe, Electrolux
Portals Hub has transformed our ability to connect with retailers.
It's not just a portal, it's our digital lifeline with the market, delivering real-time updates with the right retail audience.
Rudy de Becker
VP Customer Business Development - Electrolux Group
VP Customer Business Development - Electrolux Group
The Digital Sales Assistant simplifies catalog management and improves visibility across retailers and brands.
It helps to cut costs, increases retailers' success and consumer happiness, and enhances sustainability. Real time, every day. We are excited about its potential and recommend...
Christian Prenzel
CFO and Member of the Board, Region Europe, Bosch Home Appliances Group
CFO and Member of the Board, Region Europe, Bosch Home Appliances Group
Joining Tradeplace is a fundamental step in the go-to-market approach of Haier.
The Tradeplace B2B portal is a central component of our B2B market approach and aligns with our “Zero Distance to the Customer” strategy. Through this platform, we are accessible...
Thomas Meier
Country managing director of Haier Switzerland
Country managing director of Haier Switzerland
Tradeplace enables us to communicate with our retailers faster and more efficiently.
Thanks to the Tradeplace platform, we have real-time insight into orders, stock levels, and product information. This not only speeds up our processes but also reduces errors and...
Ludovic Soler
Manufacturer Relationship Manager - Cyncly
Manufacturer Relationship Manager - Cyncly
Partnering with Tradeplace allows us to make kitchen planning even more intuitive and efficient.
Planners have direct access to all essential information, right when they need it, streamlining everything from design to sales and ordering — no extra interfaces required.
Andreas Günther
CEO Carat
CEO Carat
The Tradeplace B2B Portal has become the backbone of our retail operations in France
The B2B Portal provides a seamless connection to individual retailers and a robust platform for managing our orders and product information.
Dirk Jan Eindhoven
Country managing director of Haier Switzerland
Country managing director of Haier Switzerland
News
25 June 2026
We are excited to announce that DAP (Digital Asset Portal) has been relaunched as a standalone solution under the name Content Portal. This relaunch focuses on improving the user...
10 April 2026
Let’s Talk Innovation, Opportunities & Everyday Challenges EuroCucina 2026 will be a highlight of Salone del Mobile week at Fiera Milano Rho in Milan from 21 – 26 April. This...
14 January 2026
In the final months of 2025, we’ve been busy transforming Tradeplace.com into a more powerful, user-friendly gateway to the services our customers rely on every day. Our mission?...
Tradelog
13 May 2026
We are excited to announce the addition of order functionality to the shopping basket and the ability for manufacturer admins to manage their product catalogue with adding/editing...
3 March 2026
We’re pleased to share the latest updates to the Digital Sales Assistant. This release focuses on improvements in language handling in the backend as well as several functional...
TradePI 26.5.0 (PI 18) is a major update of the TradePI standard. This release improves multilingual support introduces a cleaner identifier-based structure, and strengthens...
8 January 2026
The EU’s VAT in the Digital Age (ViDA) initiative will bring mandatory structured e‑Invoicing and e‑Reporting to every Member State between 2026 and 2035. The rules will roll out...
