For Manufacturers

As the industry leader in Europe, Tradeplace helps you reduce costs, empower your product marketing teams to reach European markets faster and increase revenue. All through through easy systems connections.

  • Largest reach of SDA-MDA-Electronics-Kitchen retail.
  • Works with all ERP solutions.
  • Developed with manufacturers ánd retail partners.
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“The launch of the Tradeplace Commerce Bridge marks a new chapter in retail-manufacturer collaboration. ”

With a focus on real-time data integration and process automation, we expect this solution to help both kitchen retailers and manufacturers unlock new levels of efficiency and drive growth across the kitchen planning ecosystem.

Ludovic Soler, Manufacturer Relationship Manager, Cyncly

“It is crucial for our business that our up-to-date product information makes it to the shop floor. Tradeplace helps us with that. ”

It’s not just a portal, it's our digital lifeline with the market, delivering real-time updates with the right retail audience.
Rudy De Becker, VP Customer Business Development - Electrolux Group

Trusted by many manufacturers worldwide, every day

AEG
Inventum
Siemens
Bosch
Electrolux
Haier
liebherr

Our solutions

Tradeplace solutions have proven to reduce operational costs, increase reach and increase sales.
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Connect

Using our standardized data formats and a reliable platform, you can make your ordering, logistics and invoicing processes simpler, benefitting your brand and your retailers.
Message Hub

The Message Hub lets you manage a full set of messages that enable full, real-time, order-to-cash automation.

Connect Bridge

The Connect Bridge lets you create connections between planning software solutions (for e.g.  furniture, home Appliances or sanitary products) and your retailers, so they can place orders, and get real time insight in product availability order status. 

Commerce Bridge
Commerce Bridge connections to partner systems like Cyncly, Carat and Simar make planning and ordering within kitchenplanning systems easier for your retailers. Your benefit? Better forecasting and more sales.
Invoicing
Use our fully compliant Invoicing archive and Peppol Invoice support, so your administration complies with local archiving laws and regulations.
Content

Content

Ensure your retailers get instant product updates, access to product information and marketing assets. So you lower your costs of distributing product information, reduce mistakes and get less returns.
Content Hub
Having one quality controlled source of product information - with AI content generation options -  in basic formats for retailers to download manually or via automation, makes life easier for you and your customers. 
Content Bridge
Publish your productdata into any global standard data pool used by larger retail enterprises. Use Content Bridge solution for quick connections to retailer partners such as Euronics, Bol, Media-Saturn and Amazon.
Content AI
Generate product and marketing content with AI, using your Tradeplace Content Hub as the source. Content AI generates custom, SEO optimized product marketing texts at scale.
Content Central
The Product Information Management solution that lets you maintain product information in one location and then distribute it to several systems. Additional plug-ins enable easier Data Asset Management and simplified Data sheet creation.
Content Portal
Your retailers access your product information and marketing assets and information in the Content Portal, enabling manual or automatic file downloads in a variety of formats.
Personalized catalogue

The Personalized Catalogue gives your partner retailers the edge in offering great customer service during the buying process. It offers consumers a personalized overview of their selection online, as a pdf or in an email.

Portals

Portals

Give retailers throughout Europe instant access to your B2B platform via the Tradeplace Portals Hub. Or, create your B2B commerce platform using the B2B Portal or Digital Sales Assistant.          

Portals Hub
By joining the Portals Hub, you make your retailer portal accessible to retailers and their staff in your selected European markets. With over 35.000 Portals Hub users, you're sure to connect existing customers and find new ones, via the Portals Hub.
B2B Portal
The B2B portal lets you offer efficient ordering services to retailers. With a standardized set-up, implementation and getting retailers to use it is quick and easy.
Digital Sales Assistant
Enhance the kitchen sales experience for your retailers and their customers. From superior overview of product lines, to clear listing of product details, to personalized selection pages, the Digital Sales Assistant enable you to give retailers a better customer experience in the kitchen buyer journey. selection process. Connections to kitchen planning systems Carat, Cyncly and Simar make buyer journeys even more seamless.

Over 20 years experience in European Retail

In 2001, Tradeplace was founded by consortium of manufacturers that wanted to make doing business easier. Every manufacturer and retailer has their own needs, unique systems requirements, and markets they work in. In the past decades, we collaborated with manufacturers and retailers. Together, we created a better way to build and maintain data connections.

 

Find out how Tradeplace can help your business get connected.

News

24 September 2025
How are things going at Tradeplace? Koen van der Post, Operations Manager at Tradeplace, gives a quick update on recent operational progress. “Things haven’t been slow for us...
9 September 2025
For over 35 years, the Küchenmeile has been the place to to be for Europe's kitchen industry. It's unique not only for it's week long program, but also for its geography: the...
AEG
2 September 2025
From September 4, 2025, just in time for IFA, the new AEG Partner Portal will be available via Tradeplace in the Portals Hub. This innovative platform marks a significant step in...
27 August 2025
As of the 25th of August, Liebherr customers in Germany can reach the new Liebherr B2B portal via the Portals Hub. Liebherr dealers now have maximum flexibility in creating...
IFA
3 August 2025
The IFA in Berlin 5-9 September 2025. For over 100 years (!!!) the IFA has been the perfect place in Europe for the electronics industry the meet, greet and show what they offer....
22 July 2025
30.322 Users Transitioned to our new Portals Hub platform! Already we’re seeing increased activity of users enjoying the benefits the Tradeplace Portals Hub has to offer. This...
8 July 2025
The EU’s VAT in the Digital Age (ViDA) initiative is set to modernize how VAT is reported and collected. Retailers and manufacturers in Belgium will be one of the first that need...
17 June 2025
We have officially launched our redesigned Support Central, a centralized help and knowledge area tailored to meet the needs of retailers connecting to manufacturers. Support...
11 June 2025
We're thrilled to announce a new partnership with Inventum, a leader in home appliances and white goods in the Netherlands. Starting May, Inventum B.V. and Tradeplace B.V. will...
6 May 2025
Tradeplace is presenting the Digital Sales Assistant integrated into Carat at the Kuechenwohntrends, 7 to 9 May in Salzburg, Austria. The Digital Sales Assistant is one of our...

Tradelog

11 February 2025
The roll-out of the new Tradeplace Portals hub continues! Czech Republic, Italy, Hungary, Poland, Slovakia and Slovenia will be launched 12th of February 2025 New Portals hub The...
4 February 2025
The roll-out of the new Tradeplace Portals hub continues! Bulgaria, Croatia, Romania and Serbia will be launched 5th of February 2025 New Portals hub The Tradeplace Portal has...
13 January 2025
The roll-out of the new Tradeplace Portals hub continues! Germany will be launched 15th of January 2025 New Portals hub The Tradeplace Portal has been redesigned with state of the...
7 January 2025
The roll-out of the new Tradeplace Portals hub continues! The Nordics and Baltics countries will be launched 8 January 2025 New Portals hub The Tradeplace Portal has been...
5 December 2024
Portals Hub Haier enabled for Tradeplace Portals Hub Service We’re pleased to announce that Haier has joined the Portals Hub Service in Switzerland, extending our comprehensive,...
13 September 2024
The roll-out of the new Tradeplace Portals hub continues! The United Kingdom will be launched on the 6th of November 2024. New Portals hub The Tradeplace Portal has been...
26 July 2024
The roll-out of the new Tradeplace Portals hub continues! Austria and Luxembourg will be launched on the 31st of July 2024. New Portals hub The Tradeplace Portal has been...
10 June 2024
Switzerland is the first country where the redesigned Tradeplace Portals hub is launched on the 11th of June 2024, 18.00 CET. Redesigned Portals hub The new Tradeplace Portals hub...
22 December 2023
The TradePI standard is a collaborative effort facilitated by Tradeplace, and it is defined and supported by four key market forces to ensure it meets the broad needs of the...
27 September 2023
Tradeplace is proud to announce the launch of its innovative Product Data Management (PDM) service. Designed to streamline and optimize marketing, sales, logistics and technical...

Simplifying connections through the TradePI standard

The data that flows via Tradeplace systems is directly supplied and managed by manufacturers, who enter data according to the TradePI standard. Tradeplace validates data to achieve a high data quality, so product data reaches your systems in the correct and formats.

 

Tradeplace not only delivers the system connection, we  also manage the TradePI standard. By applying the TradePI standard, manufacturers and retailers simplify otherwise complex system integration projects.

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Support Central

Your hub for help, updates and documentation about Tradeplace solutions. Multi-lingual support via online content, live-chat or email.
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Connect
Content
Content
Portals
Portals
Kitchen planning software
Kitchen Planning Software
Digital Sales Assistant
Digital Sales Assistant