Content Hub

Channel-specific Content

Every sales channel has its own requirements for product information, from data fields and character limits to text structure and supported languages. Content Hub lets you deliver the right version of your marketing content to each retailer while keeping one consistent source of truth.

Your product data is stored in Content Hub using a unified, standardised structure. Selected marketing properties can be tagged with channel, allowing parallel versions to exist without duplicating the product. During export, Content Hub resolves these labels and delivers the correct property set for each retailer based on their defined requirements within the TradePI framework.

What this means for you:

• Channel- and customer-specific descriptions, USPs and marketing properties
• Consistent brand voice across all partners
• Compliance with APPLiA PI, IDM and TradePI
• Faster listings and fewer retailer corrections
• No duplicate product versions or manual rework

Content Hub combines a single, standardised data foundation with flexible channel delivery, helping your products go live faster and meet the exact requirements of every retailer.

Streamlined Partner Integration

Content Hub simplifies how your product information reaches all downstream partners, from large retailers to buying groups, kitchen builders and planning systems like CARAT. All data is stored in a unified TradePI structure, ensuring that every export matches the technical requirements of each partner.

Once your data is in Content Hub, you don’t need custom feeds or individual mappings. Retailer- and channel-specific rules are applied automatically, and the platform generates the correct property set for each connection. Partners can consume your data through API endpoints, scheduled exports or file-based delivery, always consistent, validated and ready for immediate use in their systems.

What this means for you:

• One central data source for retailers, kitchen planners and other partners
• Automatic delivery in the correct structure and property set
• No custom mappings or separate exports to maintain
• Faster onboarding and fewer correction cycles
• Consistent, validated product information across all markets and channels

Content Hub ensures that every partner receives the data they need in the format they expect - without additional effort on your side.

Unified Standard with Flexibility

Content Hub stores all product information in a unified TradePI structure, giving you a consistent and reliable data foundation across your entire assortment. Every imported product follows the same standardised model, ensuring clean, validated data for all downstream partners.

At the same time, Content Hub provides controlled extensibility within the boundaries of the TradePI schema. Marketing-relevant properties can be enriched with channel or customer labels, creating parallel property variants without duplicating product records. Export configurations apply these labels at runtime, generating a partner-specific dataset that respects predefined rules such as required fields, character limits and property ordering. All customisations operate on top of the core model, ensuring that the underlying TradePI structure remains intact and fully compatible with all connected systems.

What this means for you:

• One consistent product model across all markets and partners
• Standardised data based on TradePI, APPLiA PI and IDM
• Controlled customisation through labels and export rules
• Flexible delivery options without duplicating product records
• Clean, validated information that meets partner expectations

With Content Hub, you keep the strength of a unified standard while still having the flexibility to meet the diverse requirements of your channels.

No Additional Work for Connected Partners

Content Hub ensures that downstream systems can consume product information without any custom adjustments. Instead of handling multiple formats or building partner-specific logic, connected platforms receive a clean, predictable dataset that follows the same structural principles every time.

The result is smooth downstream processing: systems can import, index and display product information without additional technical handling or manual setup.

What this means for your partners:

• Predictable, uniform input structure
• Stable data ingestion with fewer integration issues
• No need to adjust import pipelines for each manufacturer
• Lower maintenance effort across all connected systems
• Reliable updates without breaking existing integrations

Content Hub removes complexity at the receiving end - making it easier for partners to keep your products up to date without extra work.

Automated Data Validation

High-quality product data starts with the manufacturer — and Content Hub gives you the tools to keep it that way. Validation runs automatically as soon as your product information enters the system, checking every item against the unified TradePI structure and the rules required by your connected partners.

Because data quality is the manufacturer’s responsibility, this step is essential. Content Hub highlights missing fields, structural issues and inconsistencies, giving you a clear overview of what needs to be corrected. With these insights, you can maintain a clean and complete dataset before it reaches any partner.

What this means for you:

• Clear responsibility: data quality stays under manufacturer control
• Automated detection of missing, incomplete or inconsistent data
• Overview of validation results to guide corrections
• Checks against TradePI, APPLiA PI and IDM rules
• Fewer correction loops and higher stability across all markets

Automated validation makes Content Hub a reliable, high-quality data foundation - ensuring your partners receive accurate product information without extra effort on their side.

API Access for Real-Time Integration

Content Hub provides standardised API access so connected systems can retrieve your product information in real time. All data is stored in a unified TradePI structure, making it easy for internal tools, retailer systems and other platforms to pull exactly the information they need — always up to date and consistently formatted.

The API exposes validated product data directly from the Content Hub, removing delays caused by manual exports or file handling. This ensures that partners and internal applications work with the most recent version of your product information at all times.

What this means for you:

• Real-time access to clean, validated product data
• Standardised API endpoints based on the TradePI structure
• No manual exports or file uploads required
• Seamless integration with retailer systems, ERPs and planning tools
• Consistent data delivery across all connected channels

The API layer turns Content Hub into a live data source, enabling fast, reliable and automated integration with all systems that depend on your product information.