Content AI
Thousands of unique product texts,
generated from your data.
Content AI turns your existing product data into high-quality, SEO-optimised marketing content — automatically and at scale. Run it as a batch workflow in Content Hub, or field by field in Content Central with full editorial control.
150+ languages supported — with a focus
on European markets
Channel-specific content — tailored texts
for every retail partner
How it works: Two integration modes
Content AI is available in two integration modes, depending on where you work: batch generation in Content Hub, or single-field and batch workflows in Content Central. Both use your product data as the single source.
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Trusted by many manufacturers worldwide, every day
Content AI
What Content AI can generate for you
From SEO-optimised product descriptions to multilingual content and channel-specific delivery: five core capabilities that turn your product data into revenue-ready content
SEO Texts
Content AI generates unique, keyword-rich product descriptions that improve search visibility and drive traffic — automatically, at scale, directly from your product data.
- Unique content that increases findability and conversion
- Consistent quality across titles, descriptions, and USPs
- No manual copywriting: the AI works directly from your product properties
- Relevant keywords integrated naturally into every text
Generative AI
A flexible alternative to fixed templates: Generative AI produces dynamic, brand-consistent texts by analysing your product data and applying your style guidelines. High-quality output, at speed.
- AI-driven output producing unique, high-quality texts
- Tone and style defined by your brand guidelines
- Works across all Content Fields, from titles to long descriptions
- No template rebuild needed when adding new products
Template-based
Template-based
Build structured templates with conditional logic and built-in AI. You define the structure once — the AI fills it consistently across your entire product catalogue.
- Full control over content structure and formatting per Content Field
- Consistent output across all products and channels
- Conditional logic handles product variants automatically
- Ideal for compliance-sensitive content and established ranges
Translations
Content AI translates your product texts into 150+ languages — with a strong focus on European markets. Custom dictionaries ensure brand consistency and terminology accuracy across all localisations.
- 150+ languages, with European markets fully covered
- Custom dictionaries maintain brand-specific terminology
- Translate any Content Field: titles, descriptions, USPs
- Additional markets available on request
Channel-specific Content
Manage channel-specific versions of your Content Fields — without duplicating product records. Assign channel or customer labels once, and the system applies them automatically during export.
- Channel- and customer-specific descriptions, USPs, and Content Fields
- Consistent brand voice across all partners
- Compliance with APPLiA PI, IDM, and TradePI
- Faster listings and fewer retailer corrections
- No duplicate product versions or manual rework
We consistently rely on modern digital solutions that make everyday work easier for our retail partners.
Head of Business Area Western Europe, Liebherr-Hausgerate Vertriebs- und Service GmbH
This case study shows how Inventum improved retailer accessibility and scaled digital collaboration through Tradeplace Portals Hub.
CEO Inventum
It is crucial for our business that our up-to-date product information makes it to the shop floor.
Ecommerce Manager Europe, Electrolux
News
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