De’Longhi joins Tradeplace’s PIMS platform

Tradeplace’s PIMS offers De’Longhi the best delivery solutions for product data

De’Longhi, the world’s leading brand of espresso and coffee makers, is the latest manufacturer to join Tradeplace’s Product Information Management system (PIMS) for Germany.

Established in 1974, De’Longhi has created iconic products such as Pinguino and Tasciugo, Sfornatutto, and Roto Fryer, progressively broadening its product range to every area of the home. DeLonghi offers innovative appliances for comfort, homecare, and kitchen.

Product data accessible for all retailers 

By connecting to the PIMS platform, De’Longhi now has the option of offering a variety of data formats to support the product information on-boarding process. With De’Longhi now available on the PIMS platform, trade partners can update their back-end systems and websites in the same way they do with the other brands on the platform. For De’Longhi, it means every update on their product data is directly and immediately available to customers connected to Tradeplace.

Tradeplace free of charge for retailers 

Retailers can connect to Tradeplace PIMS free of charge. Product information originates directly from the manufacturers, providing retailers with the most up-to-date and highest-quality product information available. Tradeplace’s PIMS offers retailers the tools to receive product information in their preferred format, whenever they need it.