TradePI Standard
TradePI Standard provides a unified, structured format for complete product, marketing and technical data - built for manufacturers who supply multiple retail partners across markets.
Why manufacturers use TradePI
By delivering product data in the TradePI format, manufacturers can be confident that all retailer-required attributes are covered.
One format, every partner covered
By structuring product data in TradePI, manufacturers work with a single, standardised format - designed to be accepted across connected retail partners, whether they receive data directly through Tradeplace or via tailored delivery channels.
Retailers map once, receive always
Retail partners receiving TradePI-formatted data only need to map their taxonomy once - reducing integration effort and ensuring consistent data quality on every update
Industry standard alignment
Built on APPLiA PI and aligned with eClass, IDM and ETIM - ensuring full classification compatibility across all major industry standards.
All retailer attributes covered
TradePI ensures that the full range of properties requested by retail partners is included in one standard - removing the guesswork from data delivery.
Shape the standard — from within
Manufacturers connected through Content Hub can actively contribute to the development of TradePI Standard. Proposals are submitted, reviewed collectively and - where consensus is reached - incorporated into future versions. This collaborative process also enables TradePI to expand into new product categories, setting structured data standards beyond the established white goods segment.
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Trusted by many manufacturers worldwide, every day
TradePI Standard covers
From data structure to regulatory compliance — the key areas manufacturers need to understand about TradePI.
We consistently rely on modern digital solutions that make everyday work easier for our retail partners.
Head of Business Area Western Europe, Liebherr-Hausgerate Vertriebs- und Service GmbH
This case study shows how Inventum improved retailer accessibility and scaled digital collaboration through Tradeplace Portals Hub.
CEO Inventum
It is crucial for our business that our up-to-date product information makes it to the shop floor.
Ecommerce Manager Europe, Electrolux
Portals Hub has transformed our ability to connect with retailers.
VP Customer Business Development - Electrolux Group
The Digital Sales Assistant simplifies catalog management and improves visibility across retailers and brands.
CFO and Member of the Board, Region Europe, Bosch Home Appliances Group
Joining Tradeplace is a fundamental step in the go-to-market approach of Haier.
Country managing director of Haier Switzerland
Tradeplace enables us to communicate with our retailers faster and more efficiently.
Manufacturer Relationship Manager - Cyncly
Partnering with Tradeplace allows us to make kitchen planning even more intuitive and efficient.
CEO Carat
The Tradeplace B2B Portal has become the backbone of our retail operations in France
Country managing director of Haier Switzerland
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