TradePI Standard

Standard aligment

Industry standard alignment

TradePI is a superset of APPLiA PI — the recognised industry standard for home appliance product information. It extends this foundation while remaining compatible with the major classification systems across the industry.

• Fully aligned with APPLiA PI, the recognised home appliance product information standard
• Compatible with eClass, IDM and ETIM classification systems
• Structured major and minor versioning ensures backward compatibility
• New properties are regularly incorporated from APPLiA PI updates
• Developed together with retailers, manufacturers and solution providers

Aligned classifications:

APPLiA PI | eClass | IDM | ETIM

Versioning model:

Current version: 26.5.0

Active participation

TradePI Standard is not a fixed, top-down specification.

Manufacturers connected through Content Hub can actively contribute to how the standard evolves — with direct influence on new properties, product categories and future versions.

• Submit proposals for new or updated properties directly through Content Hub
• Proposals are reviewed and discussed collectively within the manufacturer community
• Changes are implemented based on shared consensus — not unilaterally
• Enables standard-setting in new and emerging product categories beyond white goods
• Ensures the standard stays relevant to real-world manufacturer and retailer needs
• Active participants have direct influence on the direction of future versions

Content objects

Structured content objects

Content objects allow manufacturers to deliver feature information as structured packages — combining text, images, pictograms and videos into one cohesive unit ready for web and print channels.

• Structured packaging of feature content including subject, title, short and long text
• Keyword fields support search and filter capabilities downstream
• Includes disclaimer and footnote fields for legal and compliance requirements
• Assets and content objects are clearly separated for consistent content organisation
• Designed for use across both digital and print publishing channels

Rich formating

HTML-based rich formatting

Key product description properties support HTML formatting tags, allowing manufacturers to deliver structured, visually rich text directly through the catalogue — rendering consistently across all retailer channels.

• Short and long description fields support HTML layout and typeface tags
• USP fields support inline formatting for emphasis and structure
• Supported tags include bold, italic, ordered and unordered lists, paragraphs and line breaks
• Formatted content is displayed consistently across partner channels without additional steps

Assets & media

TradePI defines a structured asset format for delivering all media types alongside product data — from product images and energy labels to feature pictograms and videos.

• Standardised asset properties including type, format, aspect and resolution category
• Support for images, videos and other digital media types
• Assets can be referenced directly from products or from within content objects
• Subject field classifies the function of each asset clearly
• Pixel dimensions and file size properties included for downstream processing

Regulatory compliance

TradePI Standard includes dedicated properties to help manufacturers meet current EU regulatory requirements — particularly covering energy efficiency and product registration for white goods.

• EPREL registration numbers per EU 2010 and 2017 regulations
• Energy efficiency class and index per EU Regulation 2019/2017
• Noise emission values and emission class per EU 2019/2016
• Power consumption in standby, delayed start and network mode
• Condensation efficiency and class per EU Directive 2023/2534
• Programme duration for different load levels
• Web links for consumer information, repair instructions and spare part availability

Referenced directives & standards:

• EU 2023/2534 - Condensation efficiency & class

• EU 2019/2017 - Energy efficiency class & index

• EU 2019/2016 - Noise emissions & emission class

• EPREL - Product registration numbers (2010 & 2017)

Product lifecycle management

TradePI Standard includes structured product lifecycle states that allow manufacturers to communicate the current status and availability of each product — enabling all downstream partners to manage listings accordingly.

• Four defined lifecycle states covering the full product journey
• StartingDate and EndDate fields for precise availability windows
• Status determines ordering availability and retail visibility
• Defined as an optional property, fully compatible with XSD validation