Industry
Retail
Challenge
Inventum needed to increase its direct reach to retailers and reduce the operational overhead of manual ordering and fragmented communication. Despite launching its own B2B portal, scaling retailer access remained difficult.
Results
By connecting to Tradeplace Portals Hub, Inventum onboarded more than 550 users within weeks, reduced manual order-handling cost, increased visibility in the retailer community, and created a scalable foundation for expansion into Belgium.
Key Solution
Tradeplace Portals Hub
725+
60 days
30%
€60.000
“In just one year, we achieved over 30% share of voice on Tradeplace and processed more than 10,000 orders through the Tradeplace Portals Hub solution, demonstrating how Tradeplace is driving growth in our market share.”
CEO Inventum
About Inventum
Inventum is an established Dutch home appliance manufacturer operating in a competitive and rapidly digitising market. With a broad retailer network across the Netherlands, Inventum manages a high volume of commercial communication, product updates, and order flows.
Executive Summary
Inventum aimed to strengthen its market position by improving its direct reach to retailers and increasing efficiency in commercial operations. Although the company launched its own B2B portal in early 2025, achieving scalable retailer adoption required access to an established network. By implementing Tradeplace Portals Hub, Inventum connected its portal directly to the Tradeplace retail community, enabling rapid onboarding of more than 725+ active users within weeks. The model created measurable cost savings, increased visibility, and laid a strong foundation for expansion from the Netherlands into Belgium.
The Solution: Digital Ordering via Portals Hub
Inventum implemented the Tradeplace Portals Hub to expand digital reach and accelerate portal adoption. Portals Hub provides manufacturers with a central, always-on access point connecting them to thousands of retail users. With this approach, Inventum became instantly available to existing Tradeplace users, eliminating the need for individual onboarding.
Integration with Inventum’s B2B portal and ERP environment was straightforward. Retailers could access the Inventum portal using their existing Tradeplace credentials, removing registration barriers and improving user experience. As a result, communication, ordering, product information, and campaign materials became available to retailers 24/7 in one consistent channel.
“Within 3 months after go-live, we have reached over 30 percent share of voice in Tradeplace, which shows that Tradeplace is helping us to grow our market share.”
The Results: Faster Retailer Connectivity and Growth
Tradeplace Portals Hub enabled rapid retailer onboarding, increased visibility within the Tradeplace ecosystem, and generated measurable cost savings through automated ordering processes. The model created a scalable framework for further expansion, including a planned rollout into Belgium.
Cost savings: With manual order handling costing around €5 per order, Inventum now saves more than €5,000 monthly and over €60,000 annually through portal-driven automation.
Efficiency: Retailers can place orders, check availability, and access product information through a single portal, significantly reducing email and phone interactions.
Market reach: More than +725 users were onboarded rapidly due to the existing Tradeplace retail network, with new registrations continuing daily.
Customer experience: Retailers benefit from one consistent access point for ordering and updates, improving responsiveness and accuracy.
Brand visibility: Inventum achieved over 30% share of voice within Tradeplace in only three months, after go-live.
Scalable expansion: The strong momentum supports expansion from the Netherlands into Belgium.
Why tradeplace
Inventum selected Tradeplace because of its proven reach in the Netherlands and Belgium, its scalable standardised setup, and its ability to enable rapid onboarding without custom development. The modular Tradeplace ecosystem provides a future-proof foundation for digital collaboration and reinforced Inventum’s commercial impact.
Looking to improve retailer connectivity?
Many manufacturers struggle to scale retailer interaction due to fragmented communication and manual ordering processes. Tradeplace enables organizations to simplify retailer collaboration through standardized digital ordering and information sharing.
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