How Inventum Accelerates Market Reach with Tradeplace Portals Hub

Industry

Retail

Challenge

Inventum needed to increase its direct reach to retailers and reduce the operational overhead of manual ordering and fragmented communication. Despite launching its own B2B portal, scaling retailer access remained difficult.

Results

By connecting to Tradeplace Portals Hub, Inventum onboarded more than 550 users within weeks, reduced manual order-handling cost, increased visibility in the retailer community, and created a scalable foundation for expansion into Belgium.

Key Solution

Tradeplace Portals Hub

www.inventum.eu

The Challenge

To grow market share (+/- 10%) and support commercial teams, Inventum needed a reliable way to reach more retailers directly while reducing the cost of manual order handling. Before adopting Portals Hub, retailers placed orders primarily through email or telephone, costing approximately €5 per order. Sharing product updates, availability information, and campaign materials required multiple fragmented processes with limited reach. Although Inventum launched its own B2B portal to centralise communication, activating retailers at scale remained a challenge without a centralised, standardised access point.

About Inventum

Inventum is an established Dutch home appliance manufacturer operating in a competitive and rapidly digitising market. With a broad retailer network across the Netherlands, Inventum manages a high volume of commercial communication, product updates, and order flows.

Executive Summary

Inventum aimed to strengthen its market position by improving its direct reach to retailers and increasing efficiency in commercial operations. Although the company launched its own B2B portal in early 2025, achieving scalable retailer adoption required access to an established network. By implementing Tradeplace Portals Hub, Inventum connected its portal directly to the Tradeplace retail community, enabling rapid onboarding of more than 725+ active users within weeks. The model created measurable cost savings, increased visibility, and laid a strong foundation for expansion from the Netherlands into Belgium.

The Solution

Inventum implemented the Tradeplace Portals Hub to expand digital reach and accelerate portal adoption. Portals Hub provides manufacturers with a central, always-on access point connecting them to thousands of retail users. With this approach, Inventum became instantly available to existing Tradeplace users, eliminating the need for individual onboarding.

Integration with Inventum’s B2B portal and ERP environment was straightforward. Retailers could access the Inventum portal using their existing Tradeplace credentials, removing registration barriers and improving user experience. As a result, communication, ordering, product information, and campaign materials became available to retailers 24/7 in one consistent channel.

The Results

Tradeplace Portals Hub enabled rapid retailer onboarding, increased visibility within the Tradeplace ecosystem, and generated measurable cost savings through automated ordering processes. The model created a scalable framework for further expansion, including a planned rollout into Belgium.

Cost savings: With manual order handling costing around €5 per order, Inventum now saves more than €5,000 monthly and over €60,000 annually through portal-driven automation.

Efficiency: Retailers can place orders, check availability, and access product information through a single portal, significantly reducing email and phone interactions.

Market reach: More than +725 users were onboarded rapidly due to the existing Tradeplace retail network, with new registrations continuing daily.

Customer experience: Retailers benefit from one consistent access point for ordering and updates, improving responsiveness and accuracy.

Brand visibility: Inventum achieved over 30% share of voice within Tradeplace in only three months, after go-live.

Scalable expansion: The strong momentum supports expansion from the Netherlands into Belgium.

725+

Active users onboarded

60days

Implementation timeline

30%

share of voice

€60.000

Annual Cost Saving

Why tradeplace

Inventum selected Tradeplace because of its proven reach in the Netherlands and Belgium, its scalable standardised setup, and its ability to enable rapid onboarding without custom development. The modular Tradeplace ecosystem provides a future-proof foundation for digital collaboration and reinforced Inventum’s commercial impact.

“Within 3 months after go-live, we have reached over 30 percent share of voice in Tradeplace, which shows that Tradeplace is helping us to grow our market share.”

Ronald Hoefsmit, Commercial Director, Inventum

“In just one year, we achieved over 30% share of voice on Tradeplace and processed more than 10,000 orders through the Tradeplace Portals Hub solution, demonstrating how Tradeplace is driving growth in our market share.”

Niels van der Wel
CEO Inventum

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