WhiteAway connected to Tradeplace PIMS via Pimberly

PIMS by Tradeplace offers the retailer insight into the best product information

Tradeplace in Scandinavia is growing as WhiteAway joins Elkjop, Elon, Power, Mediamarkt on Tradeplace PIMS. Having linked to Tradeplace’s Product Information Management system (PIMS) via Pimberly, the retailer WhiteAway can now benefit from the most accurate and reliable product information from the participating manufacturers.

Pimberly as the connecting software partner

Tradeplace is the preferred supplier to link with Pimberly, as the data comes directly from the manufacturers. As this information is always up to date, it’s also the most reliable. More and more manufacturers and suppliers are joining Tradeplace. And while retailers can choose to link directly with Tradeplace, an increasing number are deciding to work with a software partner. Pimberly is a high-performance PIM platform that, together with Tradeplace, will help WhiteAway roll out its digital business strategy (link to case study): WhiteAway Case Study | Pimberly).

Tradeplace: free for retailers

Retail chains and online shops can join Tradeplace free of charge. Product information comes directly from the manufacturer and gives retailers the most recent and reliable product information available on the market. Via Tradeplace’s PIMS, retailers can download product information in their preferred format at their convenience and with no error messages.

An added win for consumers

WhiteAway can reliably access the latest product information and pass this it on to consumers who are comparing products that they wish to purchase. With the most accurate and up-to-date product information, consumers can make an informed decision about which product is best for them. This enhances customers’ experience of the online store and the manufacturer, and has a positive impact on sales for both WhiteAway and its suppliers.