Karel van der Horst
CARAT and Tradeplace digitize entire sales and ordering process
Schiphol, 11.12.2025. Software manufacturer CARAT and Tradeplace, the European B2B platform for the household appliance and kitchen industry, are playing a key role in shaping digitalization in the kitchen retail sector. Both companies are among the leading providers in their field and are now combining their expertise as part of the integration of Tradeplace's Digital Sales Assistant (DSA) into the CARAT software. Specialist kitchen retailers will benefit from a new, powerful solution that digitizes the entire sales and ordering process from end to end.
With the DSA, planners and sales staff can quickly and easily call up up-to-date prices when scheduling electrical appliances, check availability and promotions in real time and trigger orders without manual intermediate steps.
All processes interlock seamlessly - optimally networked and without media disruptions. Another decisive advantage: early access to new products, up-to-date marketing information and unique product feature explanations. This saves retailers valuable time and significantly increases the efficiency of their processes.
"By working with Tradeplace, we can further increase user-friendliness for kitchen planners and optimize processes relating to planning, sales and ordering. All crucial information is available without an additional interface and can be used at any time," says CARAT Managing Director Andreas Günther, explaining the benefits of the Digital Sales Assistant. The application will be launched with a wide selection of leading manufacturers, including AEG, Bosch, Electrolux, Gaggenau, Neff and Siemens. Other suppliers are already being integrated. This ensures that kitchen retailers have access to a constantly growing portfolio.
Karel van der Horst, CEO of Tradeplace, also emphasizes: "With the DSA, we have created a platform that uses state-of-the-art technology with high development potential to make retailers fit for the business of tomorrow. The added value lies in fully digital sales and order processing - efficient, transparent and future-proof."
Both leading industry players consider the project to be a great success. They are optimistic about their future collaboration, as CARAT and Tradeplace are pursuing a common goal: to create and secure sustainable competitive advantages for customers in the long term by networking their systems.
About CARAT
CARAT, Gesellschaft für Organization und Softwareentwicklung mbH, is the developer of the award-winning software platform of the same name. The company, based in Dreieich near Frankfurt am Main, was founded in 1989 as a service company of the MHK Group and has since established itself as one of the world's leading software companies in the kitchen industry.
CARAT supplies customers in over 70 countries. The software is available in 14 languages and is used by more than 50,000 users worldwide. The international team develops innovative technologies and intuitive tools for smooth processes in kitchen and room planning that meet the requirements of the kitchen trade and industry and fascinate and inspire end customers. The digital and efficient solutions provide support throughout the entire sales process - from planning to installation.
Since 2024, the cloud-based process solution CARAT kitchenstox has expanded the software manufacturer's product portfolio, which goes far beyond kitchen planning.
PRESS CONTACT
CARAT Company for Organization
and Software Development mbH
Hans-Strothoff-Platz 1
63303 Dreieich
Germany
Jacqueline Paulick
Phone: +49(0)6103 / 391-424
E-mail: j.paulick@mhk.de
Internet: www.carat.de
A company of the
www.mhk.de
About Tradeplace - We Connect Commerce
Tradeplace is Europe's leading platform for co-innovation and cooperation between manufacturers, retailers, buying groups and digital sales channels. Since 2001, Tradeplace has built a powerful and trusted network connecting industries such as home appliances, consumer electronics, sanitary products, DIY and more - revolutionizing the way businesses work together.
With its modular suite of solutions - Portals, Connect, Content and Insights - Tradeplace accelerates time to market, ensures consistent and accurate product information and automates ordering and marketing processes. By seamlessly connecting systems and partners across borders, the platform removes barriers, reduces manual steps and creates the operational scale that is critical in a digital-first world.
With over 20 years of experience, thousands of users worldwide and deep industry expertise, Tradeplace is the digital backbone of global B2B commerce. The company helps its partners to focus on their strength - designing, selling and marketing outstanding products - while connecting and optimizing every link of the digital value chain.
Tradeplace B.V.
Evert van de Beekstraat 354
1118 CZ Schiphol
The Netherlands
Press and media inquiries:
E-mail: press@tradeplace.com
Website: www.tradeplace.com