Inventum aimed to strengthen its market position by improving its direct reach to retailers and increasing efficiency in commercial operations. Although the company launched its own B2B portal in early 2025, achieving scalable retailer adoption required access to an established network. By implementing Tradeplace Portals Hub, Inventum connected its portal directly to the Tradeplace retail community, enabling rapid onboarding of more than 725+ active users within weeks. The model created measurable cost savings, increased visibility, and laid a strong foundation for expansion from the Netherlands into Belgium.
Inventum implemented the Tradeplace Portals Hub to expand digital reach and accelerate portal adoption. Portals Hub provides manufacturers with a central, always-on access point connecting them to thousands of retail users. With this approach, Inventum became instantly available to existing Tradeplace users, eliminating the need for individual onboarding.
Integration with Inventum’s B2B portal and ERP environment was straightforward. Retailers could access the Inventum portal using their existing Tradeplace credentials, removing registration barriers and improving user experience. As a result, communication, ordering, product information, and campaign materials became available to retailers 24/7 in one consistent channel.
Tradeplace Portals Hub enabled rapid retailer onboarding, increased visibility within the Tradeplace ecosystem, and generated measurable cost savings through automated ordering processes. The model created a scalable framework for further expansion, including a planned rollout into Belgium.
Cost savings: With manual order handling costing around €5 per order, Inventum now saves more than €5,000 monthly and over €60,000 annually through portal-driven automation.
Efficiency: Retailers can place orders, check availability, and access product information through a single portal, significantly reducing email and phone interactions.
Market reach: More than +725 users were onboarded rapidly due to the existing Tradeplace retail network, with new registrations continuing daily.
Customer experience: Retailers benefit from one consistent access point for ordering and updates, improving responsiveness and accuracy.
Brand visibility: Inventum achieved over 30% share of voice within Tradeplace in only three months, after go-live.
Scalable expansion: The strong momentum supports expansion from the Netherlands into Belgium.