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Strategic international partnership between Miele and Tradeplace

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Miele and Tradeplace are pleased to announce they have entered into an international strategic partnership. The German headquartered manufacturer of premium home appliances will use the Tradeplace services to automate their order processes and distribute product information throughout their channels.

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Direct Connection service integrates thousands of business partners in the Kitchen Retail channel

In order to achieve more efficiency in the order process and provide trade partners with accurate price and availability information, Miele has chosen Tradeplace’s Direct Connection platform to connect to their channel partners.

The Direct Connection platform offers an unprecedented access to the Kitchen Retail channel through integration with kitchen planning software and business software (ERP) providers as well as directly with the biggest Kitchen Retail chains. The Direct Connection is based on open internet industry standards combined with Tradeplace´s 20 years experience, this allows for simple and easy integration with software partners and retail chains alike.

Retailers always get the best and correct product information

For a premium brand like Miele, it is vital to have retailers present their products in the most comprehensive and representative way, both online and offline. The Tradeplace PIMS platform offers Miele’s customers the up-to-date product catalogs in multiple formats adopted to the partners´s needs and requirements. Product descriptions, technical specifications, images, rich media, energy labels and much more are now always available on the PIMS platform.

The Tradeplace PIMS platform is integrated with many of the key Electrical Retailers and Kitchen Retailers as well as with countless Content Management software packages, content syndication providers, Data brokers, Kitchen planning software and ERP systems.



There are many good reasons for choosing Miele. Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!

Miele - Quality Ahead Of Its Time - Our Manifesto

More to come

Starting 2023, Miele will also join the Single Sign-on Portal service of Tradeplace. This will unlock Tradeplace´s vibrant community of small- and mid-size retailers, >36.000 active users strong, to access - with their Tradeplace credentials - the online B2B portal of Miele to place orders, check availability, get product training and download campaign materials among many other benefits.