Q: WHY HAS TRADEPLACE BEEN SET-UP?
A: Tradeplace is a win-win for appliance retailers and manufacturers alike, as an industry vehicle for maintaining direct contact. Appliance manufacturers are looking for innovative ways to improve service to retailers which, in turn, will lead to a better purchase experience for the consumer. Retailers looking to adopt electronic business-to-business solutions are demanding common technology standards amongst manufacturers.
Q: IN WHICH COUNTRIES IS TRADEPLACE AVAILABLE?
A: Tradeplace is now available with its services in all West European countries. The deployment to other countries is continuously evaluated.
Q: WHAT IS YOUR PARTNERSHIP STRATEGY?
A: Our partnership strategy allows us to bring new and emerging technology to our customers and is driven by the criteria of customer-focus rather than partnership exclusivity. It is also based on delivery of quality services using industry-standard technology.
Q: IS TRADEPLACE AGGREGATING THE BUSINESS OF THE PARTICIPATING BRANDS?
A: No,Tradeplace is a service provider, and its role does not impact the trading relationship between manufacturers and retailers.
Q: IS YOUR STRATEGY TARGETING ANY SPECIFIC MARKET SEGMENTS OF THE RETAIL INDUSTRY?
A: Tradeplace aims to address the needs of all retail channels and therefore offers browser-based and system-to-system solutions.
Q: IS TRADEPLACE OPEN TO CONSUMERS?
A: Tradeplace is open to all existing customers of the participating brands, it is not open to consumers. It aims to strengthen relationships between retailers and manufacturers by eliminating inefficiencies and non added-value activities in the distribution of household and consumer electronics appliances.
Q: IS IT OPEN TO ALL DISTRIBUTORS?
A: Yes, European distributors of any size and reach can participate in Tradeplace.
Q: WHO ARE THE PARTICIPATING BRANDS?
A: AEG, Ariston, Arthur Martin Electrolux, Atlas, Balay, Bauknecht, Beko, Bosch, Constructa, Electrolux, Faure, Frigidaire, Hoover Candy, Husqvarna, Gaggenau, Glen Dimplex, Ignis, Indesit, Laden, Lynx, Maytag, Miele UK, Neff, Parkinson Cowan, Rex, Scholtès, Siemens, Tricity Bendix, Volta, Whirlpool, Zanker, Zanussi, Zoppas, Liebherr UK, Philips Personal Health Europe, Samsung, LG Electronics and TP Vision.
Q: WHO IS THE MANAGEMENT TEAM?
A: The management team is a fusion of employees and competencies “on loan” from their existing organizations at the founding companies. Its approach is based on a diverse and a broad cross-section of industry, business and technical experience. Key members of the management team are:
Digital Transformation Director EMEA
Electrolux Appliances AB
EDI Excellence EMEA Manager
Head of Sales Operations Europe
TP Vision Europe B.V.
Karel van der Horst
Regional Digital Officer Europe
BSH Hausgeräte GmbH
Koen van der Post
Tradeplace Operations Manager