Tradeplace and Media-Saturn Holding join forces
Recently, Tradeplace and Media-Saturn Holding (MSH), owners of the MediaMarkt retail chain, embarked on creating a joint platform to provide standardised, structured and up-to-date product information to all MediaMarkts across Europe.
MSX is born
The MSH platform, called MSX, is a technical interface that MediaMarkt has set up to help manufacturers provide state-of-the-art and up-to-date product information in a structured format that can be used both online and offline. MSX can be used by all suppliers who already provide product information into Tradeplace’s Product Information Management System, or PIMS. Now all information imported in PIMS can be exported in MSX format for all MSH locations across Europe.
Tradeplace and MediaMarkt undertake unique cooperation for optimising PIM
Tradeplace’s PIMS
PIMS is unique because it gathers product information directly from manufacturers which is more reliable and more complete than other product information sources. PIMS offers standardised product information and is free to use for all retailers. The way it works is simple: manufacturers deliver product information to PIMS which is then exported in PIM catalogues in various retail and industry formats.
Standardised product information a reality for MSH across Europe
Now, for MediaMarkt, all product information in PIMS can be exported in their MSX interface. This ensures standardised, high quality product information across all of MediaMarkt’s locations. The largest European electronics retailer can now provide consumers with the most up-to-date, the most reliable, and the most complete product information, including rich media assets. Now consumers have a wealth of product information at the online or offline Point of Sale when they are selecting a product for purchase.