Haier Switzerland entered the highly competitive Swiss home appliance market with the ambition to grow quickly and work more efficiently with specialist retailers. By implementing Tradeplace Portals Hub, Haier gained instant visibility among specialist retailers and enabled 24/7 access to product data, pricing, and order workflows. The combination of Portals Hub ecosystem access and Haier’s branded B2B portal significantly improved order processes, strengthened retailer engagement, and supported Haier’s “Zero Distance to the Customer” strategy.